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Social Data Analytics: Social Graph and Social Text

Arrangementet er afholdt
(blev afholdt torsdag, 16. maj 2013, kl. 13:00-15:00)

This talk will discuss issues in and aspects of social data analytics in terms of social graph analytics and social text analytics (Vatrapu, in press/2013). Social graph analytics is concerned with the structure of the relationships emerging from social media use. It focuses on identifying the actors involved, the activities they undertake, the actions they perform, and the artifacts they create and interact with. Social text analytics is concerned with the substantive nature of the interactions, it focuses on the topics discussed and how they are discussed. What keywords appear? What pronouns are used? How far are negative or positive sentiments expressed? Several case studies will be presented and the Social Data Analytics Tool (SODATO) developed at the Computational Social Science Laboratory (CSSL) will be demonstrated along with other tools.

Ravi Vatrapu is a professor of human computer interaction at the Department of IT Management of the Copenhagen Business School, adjunct professor of applied computing at the Norwegian School of Information Technology, and director of the Computational Social Science Laboratory (CSSL). Prof. Vatrapu leads the Social Media Research Theme at the Department of IT Management, Copenhagen Business School.  Prof. Vatrapu and his research group conduct research on social media engagement, social media analytics, and social media management. Prof. Vatrapu has published journal articles, conference papers, and book chapters on Social Media and has given invited talks on Social Media to academic and practitioners. Further, he offers Social Media courses at the Bachelor, Master, and PhD levels.  He is currently supervising three PhD projects on Social Media (including an industrial PhD project on Social Media with Jyllands-Posten) and many Master Theses projects on Social Media.  Finally, Prof. Vatrapu has received external funding for Social Media projects from the Danish Ministry, the Nordic Innovation Centre, and the EU.

Arrangementet afholdes holdes på CBS, Solbjerg Plads 3, 2000 Frederiksberg
SPs03 Ernst & Young Aud.