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User experiences of e-business in China

Arrangementet er afholdt
(blev afholdt torsdag, 27. februar 2014, kl. 15:00-16:30)

How to design user experiences for e-business in China?

Wu Ye and Lene Leth Rasmussen from Loop UX will introduce you to the basics of how to design great user experience matching the needs and desires of Chinese consumers.

Chinese e-business has become one of the biggest and fastest growing markets in the world and no Chinese company can ignore this huge business opportunity, neither can companies in Europe who have ambitions to enter the Chinese market.

User experience design of Chinese e-business solutions has its own unique flavour. Chinese consumers have expectations for e-business solutions that differ significantly from the expectations of Danish consumers.

Wu Ye and Lene Leth Rasmussen will give you an understanding of the Chinese online consumers, show examples of successful user experience designs for Chinese e-business and give you an introduction of how to design great e-business solutions that match the Chinese market.

Wu Ye is a user experience designer holding a Master of Science in Information Technology from University of Southern Denmark and a BA in Industrial Design from Hangzhou Dianzi University, China. Before studying in Denmark Wu Ye worked as a UX designer with e-business companies in the city Hangzhou – the mega hub of Chinese e-business.

Lene Leth Rasmussen is a user experience specialist and founder of Loop UX. Loop UX is a user experience research, test and design company based in Copenhagen with a global network of consultants. Loop UX has done projects for clients such as Intel, Nokia and Bang&Olufsen in countries such as Japan, Brazil, India, UK, Denmark – and of course China.

The event will be held at ITU, Rued Langgaardsvej 7, Aud. 3, Copenhagen.

Arrangementet afholdes umiddelbart før den ordinære generalforsamling!